The Ask
As the capstone project of the Fashion Merchandising curriculum, demonstrate your overall understanding of the knowledge and skills that you’ve acquired through your classes. Create a business idea and translate that into a formal business plan using your ability to research industries and trends, work as a team partner, and create a professional, high-quality project that incorporates creativity, analysis and independent thought.
The Process
Company Overview
After many group meetings brainstorming, we landed on our unique value proposition as a company. Pulse is a pioneering activewear and sportswear company dedicated to revolutionizing the industry with sustainable.
Our Unique Value Proposition lies in crafting high-quality activewear that seamlessly blends style, functionality, and eco-consciousness. Specializing in activewear, Pulse stands out for its commitment to sustainability, ensuring that our products are not only comfortable and durable, but also re-defining industry standards.
Mission Statement
We are dedicated to revolutionizing the sports and fitness apparel industry by promoting environmental sustainability and ethical practices. Our mission is to minimize overconsumption and bring about sustainable evolution technologies. Through innovative design and a commitment to circularity, we aim to empower athletes to pursue their passion while minimizing their environmental footprint. Together, we can create a healthier planet for future generations.
Video Campaign
The Outcome
My team and I created a 61 page formal business plan and presentation. You can access both by clicking the button below and viewing the slideshow. We confidently pitched our vision to critics, showcasing our business as entrepreneurs.
This project was completed alongside my teammates at Virginia Commonwealth University:
Kyla Berkshire, Dylan Coleman, Quinn Lawrence, and Ryna Malik.